PF Whitehead Logistics Sponsored ‘War of the Roses’ Raises £30,000 for Transaid

PF Whitehead Logistics Sponsored ‘War of the Roses’ Raises £30,000 for Transaid

We’re delighted that the long-awaited Transaid ‘War of the Roses’ cycle challenge raised over £30,000 to help improve road safety and access to healthcare in sub-Saharan Africa.

Postponed due to the pandemic, the event took place from the 24th to 25th September and marked the Transaid charity’s sixth UK-based cycle challenge.

More than 30 riders completed the 170-mile ride from Morecambe in Lancashire to Bridlington in North Yorkshire – named the ‘War of the Roses’ in reference to the historic fifteenth century fight for the English throne between the royal houses of Lancaster and York.

Florence Bearman, Head of Fundraising at Transaid and one of the participants, said “A huge thank you to everyone who took part; particularly for smashing our fundraising expectations, and for the true grit and determination shown on the steep ascent between Settle and Brimham Rocks!”

The money raised will be used by Transaid to transform lives through safe, available and sustainable transport. They work with communities, partners and governments to solve transport challenges throughout some of the poorest communities in Africa.

We are proud to have been a sponsor of the event and to see the PF Whitehead Logistics’ logo clearly displayed on the left arm of the ‘War of the Roses’ jersey which was specially designed for the challenge.

More information can be found here: